I don’t think one plan is better than the other. They’re built for different ways of working.
The Monthly Plan is for you if you want the most support and the most structure. You want a strategist who is closely involved in your LinkedIn, you want to talk through your strategy every month, and you like having your content mapped out ahead of time. The monthly calendar gives you a clear plan to work from, while the ongoing support means you still have someone to turn to when things change or you get stuck. You stay in control of your writing and your voice, but you have more structure around the process.
The Quarterly Plan is for you if you want a dedicated strategist keeping an eye on the bigger picture. You still work closely together and talk through what’s happening in the business, where your positioning is going, and what you should be thinking about on LinkedIn. There’s just less emphasis on mapping out every month in advance. Instead, your strategist keeps the strategy moving and keeps your idea bank growing. If you’re someone who regularly thinks, “I know I should post, but I have no idea what to talk about,” the steady flow of Sparks can make a big difference.
Ideas come from your calls, your business, your expertise, and things happening around you, so the pool keeps getting better as your strategist gets to know you.
Then there are people who mostly want a second brain for LinkedIn. You know your business. You know your expertise. You might even enjoy writing. What you don’t necessarily want is to carry all the thinking around LinkedIn yourself. You want someone who knows the context, who you can message when you have an idea, who can help you review a post, and who can tell you when there’s something worth paying attention to. Both plans are designed around that kind of relationship.
Both plans give you that support. The difference is really how much structure you want around it.
If you like having a clear plan for the month and want your strategist helping you shape that plan each month, Monthly gives you the structure to work from.
If you like taking the lead on your content while having your strategist closely involved in the bigger picture, Quarterly gives you that flexibility, with a steady flow of ideas and someone to think things through with along the way.
Either way, the goal is the same: you stay in control of your voice and your content, with a strategist making LinkedIn easier to think about and easier to keep up with.